Jonathan was raised in London and started his career as a copywriter, producing campaigns for organisations such as Friends of the Earth and Greenpeace. He went on to become a journalist and has written on a wide range of subjects including agriculture, the environment and ethical business for a wide range of British newspapers and magazines including Country Life, Daily Mail, The Times, Telegraph and Vanity Fair. He has farmed in Australia and Ireland, and has founded several small businesses. His most recent book is Good Money: How to be an ethical entrepreneur. Over the years he has worked on a voluntary basis for a wide range of not-for-profits including the World Land Trust and Room to Read. Jonathan is a keen walker and dog lover.