Reduce Reuse, a green forest from above

Privacy Policy

Rainforest Trust UK is committed to protecting your privacy and security. This policy explains how and why we use your personal data, to ensure you remain informed and in control of your information.


New regulations on personal data (the General Data Protection Regulation) come into force in the EU on May 25th 2018. Therefore we are introducing a new approach that relies on you giving us your consent about how we can contact you. This means you’ll have the choice as to whether you want to receive these messages and be able to select how you want to receive them (email, phone, post or text).

You can change your preferences or opt out of receiving communications at any time by contacting or calling us on 07722 929315.


Your personal data (i.e. any information which identifies you, or which can be identified as relating to you personally) will be collected and used by Rainforest Trust UK (Charity No. 1169111, registered with the Charity Commission of England and Wales). Our Registered Address is 103, Hathaway Mews, Elmwood Road, Stourbridge, West Midlands, DY8 5JT.

Rainforest Trust UK works closely with its partner charity Rainforest Trust (USA) and your personal data is managed by both organisations. We will never sell or rent your personal data, and will only ever share it with other organisations we work with where necessary, and if their privacy and security are guaranteed. For the purposes of EU and UK data protection law, Rainforest Trust UK and Rainforest Trust (USA) act as joint controllers.


We collect data you provide to us. This includes the following:

  • personal details (name, address, email address, telephone, etc.) when you make a donation to Rainforest Trust UK or request to be added to our database, e.g. by signing up for our newsletter online, or completing a form at an event or talk.
  • financial information (payment information such as the last four digits of your credit/debit card or direct debit details, and whether donations are gift-aided).
  • details of your interests and preferences (such as which projects you have donated to, any particular aspects of conservation you are interested in, etc.).

Your personal information is stored on a secure database managed and controlled by Rainforest Trust UK and Rainforest Trust (USA). Data may be transferred to and from, or held in, non-EEA countries, for example the USA. We do not collect or store sensitive personal data (such as information relating to health, beliefs or political affiliation) about supporters.


We use personal data to communicate with people, to promote the work of Rainforest Trust UK and to help with fundraising. This includes keeping you up to date with our conservation news, updates, campaigns and fundraising information.

We only ever use your personal data with your consent, or where it is necessary in order to:

  • enter into, or perform, a contract with you;
  • comply with a legal duty;
  • protect your vital interests;
  • for our own (or a third party’s) lawful interests, provided your rights don’t override the these.

We also use personal data for administrative purposes (i.e. to carry on our charity and conservation work). This includes:

  • receiving donations (e.g. direct debits or gift-aid instructions);
  • maintaining databases of supporters; and
  • helping us respect your choices and preferences (e.g. if you ask not to receive marketing material, we’ll keep a record of this).

We may evaluate, categorise and profile personal data in order to tailor materials, services and communications (including targeted email communication) and prevent unwanted material from filling up your inbox. This also helps us understand our supporters, improve our organisation and carry out research. When you receive a communication, we may collect information about how you respond to or interact with that communication, and this may affect how we communicate with you in future.

We may aggregate and anonymise personal data so that it can no longer be linked to any particular person. This information can be used for a variety of purposes, such as recruiting new supporters, or to identify trends or patterns within our existing supporter base. This information helps inform our actions and improve our campaigns, products/services and materials.

If you have opted out of receiving information by post, we may from time to time need to contact you by post if we believe that this is in our legitimate interest to do so, for example, if we need to confirm a donation or Gift Aid form with you and have been unable to contact you via your opt-in methods of communication. However, please be assured that if you do opt out of contact by post, you will not receive any marketing information, newsletters or details of appeals, and we will only contact you by post if absolutely necessary.


We will never sell or rent your personal data. If you have opted-in to receiving communications from us, we may contact you with information about the work of our partner organisations Rainforest Trust and Rainforest Trust Australia, but these communications will usually be incorporated into our own marketing materials.

As a charity, we rely on donations and support from others to continue our conservation work. From time to time, we will contact supporters with fundraising material and communications. This might be about an appeal, a competition we’re running, or to suggest ways you can raise funds (e.g. a sponsored event or activity, or even buying a product if Rainforest Trust UK will receive some of the proceeds).

As with other marketing communications, we’ll only contact you specifically about fundraising if you’ve opted into to receiving marketing from us (and you can, of course, unsubscribe at any time).


We employ a variety of physical and technical measures to keep your data safe and to prevent unauthorised access to, or use or disclosure of your personal information. Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means).

All electronic forms that request financial data will use the Secure Sockets Layer (SSL) protocol to encrypt the data between your browser and our servers.

If you use a credit card to donate, purchase a membership or purchase something online we will pass your credit card details securely to our payment provider (Blackbaud). Rainforest Trust UK complies with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council, and will never store card details.

Of course, we cannot guarantee the security of your home computer or the internet, and any online communications (e.g. information provided by email or via the donations page on the Rainforest Trust website) are at the user’s own risk.


The Rainforest Trust website incorporates reasonable and appropriate safeguards using industry standard technology to heighten the security, accuracy and privacy of any Personal Information collected by Rainforest Trust UK and its partner organisations.

All online donation transactions are encrypted using the Secure Socket Layers (SSL) protocol. (Such transactions are processed through Blackbaud Merchant Services (BBMS). Blackbaud has validated BBMS compliance with the Payment Card Industry Data Security Standard (PCI DSS) and the Payment Application Data Security Standard (PA-DSS). Online transactions are not stored or processed on RT’s servers. The purpose of PCI DSS is to prevent any compromise of cardholder information. PCI DSS Compliance gives consumers the confidence they need to know that organizations accepting donations are doing so in a verified, secure, and consistent fashion.) These comprehensive standards are intended to help Rainforest Trust UK proactively protect your account data — a responsibility we take very seriously.


We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:

  • the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as subject access request);
  • the right to have your data erased, sometimes known as ‘the right to be forgotten’ (though this will not apply where it is necessary for us to continue to use the data for a lawful reason);
  • the right to have inaccurate data rectified;
  • the right to object to your data being used for marketing or profiling; and
  • where technically feasible, you have the right to personal data you have provided to us which we process automatically on the basis of your consent or the performance of a contract. This information will be provided in a common electronic format;
  • the right to withdraw consent at any time. You can do this by contacting us at

If you withdraw consent to us contacting you using the personal information you have provided, we may retain this information for a period of up to six years, in order to ensure that your instruction that you are not to be contacted is retained in our database. If you would prefer us to delete your information immediately, we would be happy to do so and the information will be deleted from our records within 30 days of notification.

If you choose to have your data erased, and you have made donations to Rainforest Trust UK, we will anonymise your transaction history and disassociate it with your personal information. We do this so we can maintain accurate records of our income.


You can complain to Rainforest Trust UK directly by contacting us at If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office, which regulates and enforces data protection law in the UK. Details of how to do this can be found at


We’ll amend this Privacy Policy from time to time to ensure it remains up to date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be posted on the Rainforest Trust UK home page on the Rainforest Trust website.

Any questions you have in relation to this policy or how we use your personal data should be sent to us at

This Privacy Policy was last updated on 19.04.18.