Jonathan Self is a journalist and socially minded entrepreneur. He is a former Times (UK) columnist, has written extensively on environmental issues and is the author of over a dozen books including ‘Good Money: Become an Ethical Entrepreneur. Change the World. Feel Better.’ His business interests include artisan dog food and ethically sourced gemstones. For over 20 years he was a trustee/council member of the World Land Trust and he has been involved in major donor fundraising for a number of other not-for-profits. Jonathan is also a trustee of Rainforest Trust UK.