A $5 Billion commitment to protect and conserve 30% of the planet by 2030.

Rainforest Trust announced a $500 million pledge to help ensure 30 percent of the planet is being protected and preserved in the most important places for biodiversity.

We join eight other private funders of conservation in the Protecting Our Planet Challenge. Our collective pledges total $5 billion—the largest private funding commitment ever to biodiversity conservation.

Over the next 10 years, we will support the creation, expansion, management and monitoring of protected and conserved areas of land, inland water and sea, working with Indigenous Peoples, local communities, civil society and governments.

Studies show that protected areas are one of the most cost-effective ways to safeguard nature, vulnerable human populations and climate, provided they are well-managed and respect the rights and needs of Indigenous populations and local communities. Research findings indicate that the conservation and effective management and guardianship of at least 30 percent of the planet in the most important places for biodiversity could protect up to 80 percent of plant and animal species, and secure 60 percent of the planet’s carbon stocks and 66 percent of the planet’s clean water.

The Protecting Our Planet Challenge urgently calls for additional private and governmental financial support behind 30 by 30 as the climate crisis is threatening communities and wildlife around the globe; 75 percent of the land and most of the oceans have been transformed by human impact; a million species are threatened by extinction in this century and the recent pandemic that still rages across the world and is linked to wildlife trade has killed more than 4.5 million people.