The iPhone app developer MyAppy has teamed up with Rainforest Trust to purchase threatened land in the Atlantic Rainforest in the Misiones province of Argentina. Long isolated from other major rainforest blocks in South America, this diverse habitat is home to a number of endangered and endemic plant and animal species, including marmosets and lion tamarins and the extraordinary Araucaria forests.
MyAppy, which recently released a paid version of its successful free NatureAppy iPhone application, will donate 50% of proceeds from the new app to the Rainforest Trust. The ultimate goal is to buy and protect 14,700 acres in the severely depleted Atlantic Rainforest – one of the most endangered ecosystems on the planet.
NatureAppy users can initiate a donation by MyAppy of $1 by providing a feedback on the application on the iPhone app store once they buy it.
MyAppy creates educational and entertainment iPhone apps designed for pre-school children. NatureAppy+ is the latest release of the MyAppy series, which contains new animal pictures and sounds to educate children about animals and the sounds they make.
By partnering with Rainforest Trust MyAppy wants to use the app platform to start a micro-donation drive. “The intent of the app is to educate pre-school children but we also want to tap on the desire of many environmentally conscious parents to contribute to saving the rainforest” said Amparo Moore, principal at MyAppy. “By allowing mobile giving with this app release, we hope to make a direct contribution to purchasing land which will be preserved from further deforestation.”
The funds will purchase and protect land in the Atlantic Rainforest project in the Misiones province of Argentina. Donations updates will be made on twitter.com/natureappy. “We are very pleased to team with MyAppy to allow app users to join the micro-philanthropy movement which will get a new impetus with the advent of easy to use mobile giving apps” said Byron Swift, Executive Director of Rainforest Trust.