iPhone Application Developer MyAppy to Donate Proceeds

Misiones Falls
Atlantic Rainforest
Atlantic Rainforest

The iPhone app developer MyAppy has teamed up with Rainforest Trust to purchase threatened land in the Atlantic Rainforest in the Misiones province of Argentina. Long isolated from other major rainforest blocks in South America, this diverse habitat is home to a number of endangered and endemic plant and animal species, including marmosets and lion tamarins and the extraordinary Araucaria forests.

MyAppy, which recently released a paid version of its successful free NatureAppy iPhone application, will donate 50% of proceeds from the new app to the Rainforest Trust. The ultimate goal is to buy and protect 14,700 acres in the severely depleted Atlantic Rainforest – one of the most endangered ecosystems on the planet.

NatureAppy users can initiate a donation by MyAppy of $1 by providing a feedback on the application on the iPhone app store once they buy it.

MyAppy creates educational and entertainment iPhone apps designed for pre-school children. NatureAppy+ is the latest release of the MyAppy series, which contains new animal pictures and sounds to educate children about animals and the sounds they make.

By partnering with Rainforest Trust MyAppy wants to use the app platform to start a micro-donation drive. “The intent of the app is to educate pre-school children but we also want to tap on the desire of many environmentally conscious parents to contribute to saving the rainforest” said Amparo Moore, principal at MyAppy. “By allowing mobile giving with this app release, we hope to make a direct contribution to purchasing land which will be preserved from further deforestation.”

The funds will purchase and protect land in the Atlantic Rainforest project in the Misiones province of Argentina. Donations updates will be made on twitter.com/natureappy. “We are very pleased to team with MyAppy to allow app users to join the micro-philanthropy movement which will get a new impetus with the advent of easy to use mobile giving apps” said Byron Swift, Executive Director of Rainforest Trust.

Read more about the endangered Atlantic Rainforest.

Buy NatureAppy for your iPhone.

Protection for 158,000-acre Andes-Amazon Reserve

Cordillera de Colán rainforest
 Yellow-tailed Wooly Monkey
Long-whiskered Owlet

Support by Rainforest Trust to our Peruvian partner APECO has been instrumental in leading to the government’s formal definition of protective categories over a 158,000-acre area that spans many ecosystems on the Amazonian slope of the Andes. Saving this pristine landscape represents a historic success for global conservation.

On December 10, 2009, the Cordillera de Colán National Sanctuary and the neighboring Chayu Nain Community Reserve were officially declared by the Peruvian government, ending a 7-year process that began with their designation as protected Reserve Zones in 2003. These reserves protect a highly threatened Andean forest ecosystem on the Amazonian slope of the Andes.

Climbing over 10,000 feet in elevation from the lush rainforest of the Amazon to the stunted cloud forests of the high Andes, these reserves now protect 158,426 acres of incredibly diverse forest in the Peruvian region of Amazonas, just 80 km southeast from the border with Ecuador. A regional watershed that shelters an extraordinary diversity and richness of endemic flora and fauna, the zone is also important to 11 neighboring Awajún indigenous communities who will be responsible for managing the Communal Reserve.

These reserves safeguard an astounding array of wildlife, including many endangered and endemic species such as the Yellow-tailed Wooly Monkey, the Peruvian Night Monkey, the Melissa’s Yellow-eared Bat, the Long-whiskered Owlet (a bizarre and cryptic dwarf owl), two unique species of Anteater, and the endangered Colán Water Frog–which is found nowhere else on Earth and is sought after for its alleged aphrodisiacal properties. The region is also a population stronghold for a unique mix of rare lowland and highland species such as Spectacled Bear, Jaguar and untold other animal and plant species–many of which are certain to be new to science.

Under Peruvian law, National Sanctuaries are charged with safeguarding “the habitat of a species or community of flora and fauna, as well as natural formations of scientific and scenic interest.” Communal Reserves are defined as protected areas where local (often indigenous) communities are allowed to make use of natural resources following a government-approved management plan.

For over 28 years, APECO (the Peruvian Association for the Conservation of Nature) has worked to protect threatened habitats across Peru–fostering strategic alliances and lobbying ardently for environmental conservation. Rainforest Trust, together with Nature and Culture International and the Gordon and Betty Moore Foundation, has supported APECO in its more than decade-long campaign to help create these two reserves. This important Andes/Amazon conservation block covers a variety of climatic zones and ecosystems and spans a wide elevational gradient–giving species room to adapt and maneuver as the effects of climate change take their toll.

A reservoir of unique and rare biodiversity, it is one of the most important protected areas to be established in recent years. This critical success stands as a testament to Rainforest Trust long-term support of our in-country partners as well as the enduring commitment to the protection of biodiversity by APECO and the Peruvian government.

Thank you for your support.

Click here to download the state declaration of the two Reserves (PDF).

Below: see the map of the newly declared Cordillera de Colán National Sanctuary (yellow outline) and Chayu Nain Community Reserve (blue outline)


View Rainforest Trust in a larger map